Growth Marketer & Operator

Parker Baby Co.
Seward, NE | Full-Time | High-Ownership Growth Role (In-Person Preferred / Hybrid Considered)

About Us

At Parker Baby Co., we believe business should do more than sell products. Our vision is clear: We nurture and grow strong families.

We design thoughtful, functional products that make life better for parents — and we back that vision with action. Each year, we give 10% of our profits to non-profits that strengthen families and communities.

We live by our Core Values:

• Servant Leadership – Puts team success ahead of personal recognition
• Family Focused – Respects work-life balance; treats team members with care
• Have Fun – Creates an enjoyable, positive work environment
• Make it Better – Continuously improves processes, products, and outcomes
• Do What You Say – Follows through on commitments—integrity in action

If this resonates with you, you belong here.

About the Role

We’re hiring a Growth Marketer & Operator to build and own the growth engine across Parker Baby, Parker Kids and TallSlim.

This is a role for someone who lives and breathes DTC growth and marketing. You don’t just “run campaigns.” You study what’s working across the market, you obsess over the craft, and you turn learning into experiments. You’re the person with a running swipe file, a backlog of tests, and a weekly rhythm of: hypothesis → test → learn → scale.

You’ll work closely with leadership, partner with our internal creative and website teams, and manage agency partners where needed. You won’t be expected to build a team, but you will be expected to operate like a high-output team by leveraging AI daily to move faster, produce more, and continuously improve quality.

If you want real ownership, a builder culture, and a mission worth fighting for, this role was made for you.

What Success Looks Like

Company-Wide (Across All Brands)

• Grow Contribution Margin Dollars by improving how efficiently we acquire and convert customers (not vanity metrics).
• Operate Paid Media Like a Pro—disciplined budget stewardship, rigorous testing, and clear reporting across Meta, Google, and other channels where appropriate.
• Build a New Referral Engine that becomes a meaningful, trackable source of sales through on-brand creators, affiliates, partnerships, and/or referrals.

By Brand

• Parker Baby Co.: Grow overall sales and profitability while supporting Amazon-first launches using off-Amazon demand (email + paid).
• Parker Kids: Validate what’s scalable (and quickly stop what isn’t) while protecting focus on the core business.
• TallSlim: Improve efficiency across the funnel and profitably growing DTC to further capture market share.

The Archetype We’re Looking For

This role is for a full-stack growth operator who is genuinely obsessed with the craft. You likely:

• Follow the best operators and frameworks in DTC and performance marketing.
• Scour the internet, newsletters, podcasts, and communities to stay sharp—and then apply what you learn through structured testing.
• Keep a backlog of experiments and can clearly explain what you’re running, why it matters, and what you learned.
• Care about contribution margin and unit economics, not just ROAS screenshots.
• Love building systems (dashboards, SOPs, creative pipelines, tracking standards) so growth compounds.

What You’ll Do

• Own Paid Growth Across Channels – Lead all channels, including Meta and Google, with disciplined testing, creative feedback loops, and clear accountability.
• Run a Real Testing Machine – Build an experimentation system that produces learnings weekly and winners consistently (ads, offers, landing pages, funnels).
• Lead CRO Strategy – Identify the highest-leverage conversion constraints, design a testing roadmap, and partner with our website team for implementation.
• Bring Email In-House – Own lifecycle and campaign execution (transitioning from an agency partner), using AI to increase speed and output while protecting quality and deliverability.
• Build a Referral Engine – Create and scale a trackable, on-brand referral source through influencer/affiliate/creator partnerships and/or referral programs.
• Support Launches with Off-Amazon Demand – Coordinate external traffic from paid + email to support launches and improve awareness and velocity.
• Make Performance Visible – Build reporting that leadership trusts and can run the business with weekly (simple, actionable, and decision-ready).

AI - A Core Part of This Role

We expect you to use AI as a daily advantage. Not as a buzzword, as a tool to multiply your output and quality.

You’ll use AI to:

• Rapidly produce ad angles, hooks, briefs, and iterations for creative testing
• Speed up analysis (creative performance insights, funnel diagnostics, audience insights)
• Draft and iterate lifecycle campaigns/flows efficiently
• Improve documentation, SOP creation, and reporting clarity
• Build faster feedback loops with creative and leadership

You won’t be expected to hire a team to do all of this, you’ll be expected to operate with leverage.

About You

• eCommerce Operator – Paid + CRO + lifecycle + referral engines; you connect the dots.
• Analytical & Disciplined – You measure performance, interpret results, and make confident decisions.
• Testing-Obsessed – You ship experiments, learn fast, and improve systems over time.
• High Ownership – You take initiative, follow through, and operate like a business owner.
• Brand-Aligned – You protect customer trust and execute within brand standards.
• Builder Culture Fit – You enjoy being in the office with the team and moving fast together.

Experience & Skills (Preferred)

• 2+ years of growth/performance experience at a high-growth DTC brand and/or a strong performance agency
• Hands-on experience owning paid acquisition (Meta + Google strongly preferred)
• Familiarity with CRO strategy and improving conversion through testing
• Lifecycle marketing experience (email/SMS) and comfort taking execution in-house
• Experience building or scaling influencer/affiliate/creator programs
• Strong reporting instincts (GA4, dashboards, clean tracking/UTMs)
• Proven ability to use AI tools to work faster and smarter

Compensation

We’re flexible for the right person and expect this role to be meaningfully performance-aligned.

• Competitive base salary (based on experience and fit)
• Real opportunity to expand scope as results compound

Benefits

We believe in taking care of our people the same way we take care of our customers and community:

• 401k with company match
• Generous PTO
• Paid Parental Leave
• Hybrid option (for qualified candidates; in-office expectation applies)
• QSEHRA health reimbursement
• Paid holidays
• 1 Paid Volunteer Day every year
• Continuing Education Reimbursement – Invest in your growth

Why Join Us?

This is more than just a job. It’s a chance to:

• Do meaningful work at a mission-driven company that supports families.
• Own outcomes and build a growth engine that impacts the entire business.
• Work closely with leadership and a strong internal creative team in a builder culture.
• Be part of something bigger — every product we sell fuels our giving pledge to non-profits.

How to Apply

If you’re excited about building growth systems, motivated by impact, and ready to operate with real ownership, please complete the brief application here.

Apply today and help us nurture and grow strong families.